Thanks to advent of computers and Internet, online marketing has assumed immense importance. With billions of people accessing the Internet regularly, one can imagine the potential that can be tapped. No wonder, then, that singers, music composers, musicians, upcoming bands, etc., are extensively using online marketing services to promote themselves.
The fact that celebrity singers, musicians, and bands use Internet to promote their music, interact with fans, and publicize their talent, is a testament to the power of Internet.
Having your own website is a great way of promoting your music. It is your own identity on the Internet. Your own website enables you to upload as much information about yourself as you want. Besides, by using effective search engine optimization techniques you can ensure that your website gets a large number of traffic.
Dedicated Artist Promotion Websites
There are quite a few websites which aim at providing singers and musicians with a platform to showcase their talent. Most of them offer free basic services, while a small subscription fee is required in order to avail certain advanced features.
Some common features of the websites are:
- dedicated webpage for artist's profile
- facilities to download the artist's songs, photographs, music videos
- tools to interact with listeners, fans, fellow artists
- features for online music streaming, music downloads, and buying the music
- blogs for posting information about upcoming albums, releases, concerts, etc.
Using Social Networking Platforms
Social networking sites have created a revolution in the digital world. They are a fantastic way of meeting a large number of people at once, and that too new people. This is important because as a musician, you end up getting a wider and fresh audience.
You build your own profile page and incorporate all the details. Soon you can develop a dedicated fan following, which can grow rapidly from hundreds to thousands to tens of thousands. Through this fan community, you can update all your fans about your activities, releases, concerts, etc., at the click of a button.
You can promote your music by recording a demo CD of your songs and circulating it among various studios, music producers, media personnel. In case you wish to target television audience, you can tie up with various advertising agencies and companies who are into making television advertisements.